Willow Seren

For Women
Eau de Parfum
Year: 2017

At a glance

Is Willow Seren worth trying?

Willow by Seren is a fragrance for women.

Best match
Casual, Office wear in Spring, Summer
Performance feel
Moderate longevity with Moderate sillage
Signature profile
white floral, citrus, floral with Lemon, Gardenia, Jasmine

The first impression

Willow by Seren is a fragrance for women. Willow was launched in 2017. Willow was created by Amelia Fleetwood and Tara Owens. Top notes are Lemon, Gardenia and Jasmine; middle note is Osmanthus; base notes are Tea and Bergamot.

What shapes the scent

white floral 100%
citrus 85%
floral 70%
fruity 60%
green 50%
fresh 40%
lactonic 35%
aromatic 30%
fresh spicy 25%

The perfumer behind it

Amelia Fleetwood

Amelia Fleetwood

Amelia Fleetwood is a British perfumer known for her work with independent fragrance houses. Her style emphasizes natural, airy compositions that evoke serene landscapes, as seen in Willow Seren with its soft green and watery notes. Fleetwood often draws inspiration from the English countryside, crafting scents that feel both intimate and expansive.

Notes pyramid

Top Notes

First impression · 15-30 min

Lemon Lemon
Gardenia Gardenia
Jasmine Jasmine

Heart Notes

Core character · 2-4 hours

Osmanthus Osmanthus

Base Notes

Lasting impression · 4+ hours

Tea Tea
Bergamot Bergamot

The mood it creates

The Innocent Archetype: Portrait of Willow Seren

Essence

The Innocent archetype embodies purity, simplicity, and optimism, and Willow Seren captures this essence beautifully. With its fresh citrus and delicate floral notes, it evokes a sense of lightness and joy. This fragrance is for those who approach life with an open heart and a sense of wonder.

Style & Aesthetic

Willow’s wearer favors soft, natural styles-flowing dresses, pastel colors, and minimal accessories. Their aesthetic is gentle and unpretentious, reflecting their love for simplicity and authenticity.

Philosophy & Values

They believe in the goodness of the world and strive to bring positivity to those around them. Their philosophy is rooted in kindness and gratitude, and they find beauty in the small, everyday moments.

Relationships

In relationships, they are nurturing and supportive, always seeking to uplift others. They are drawn to partners who share their optimism and appreciate their gentle, caring nature.

Lifestyle

Their days are filled with simple pleasures-morning walks, gardening, or reading by a sunny window. They find joy in creating spaces that feel warm and welcoming, often surrounded by nature.

Shadow

Their shadow lies in their tendency to avoid conflict, sometimes sacrificing their own needs to maintain harmony. Their optimism can sometimes blind them to life’s complexities.

Conclusion

Willow Seren is a fragrance for those who embody the Innocent archetype-gentle, optimistic, and deeply connected to the beauty of the world. It is a scent that whispers of purity, joy, and the simple pleasures of life.