25:43 Lush

Unisex
Eau de Parfum
Year: 2012

At a glance

Is 25:43 Lush worth trying?

25:43 by Lush is a Citrus Gourmand fragrance for women and men.

Best match
Casual wear in Summer
Performance feel
Moderate longevity with Moderate sillage
Signature profile
citrus, vanilla, sweet with Lime, Lemongrass, Caramel

The first impression

25:43 by Lush is a Citrus Gourmand fragrance for women and men. 25:43 was launched in 2012. The nose behind this fragrance is Mark Constantine.

What shapes the scent

citrus 100%
vanilla 85%
sweet 70%
fresh spicy 60%
aromatic 50%
caramel 40%
herbal 35%
green 30%

The perfumer behind it

Mark Constantine

Mark Constantine

Mark Constantine is a perfumer and co-founder of Lush, with fragrances under B Never Too Busy To Be Beautiful such as 1000 Kisses Deep, Dirty, and Cocktail. His work is characterized by bold, natural ingredients and playful, often unisex compositions. He prioritizes ethical sourcing and creative, immersive scent experiences.

Notes pyramid

All Notes

Complete scent profile

Lime Lime
Lemongrass Lemongrass
Caramel Caramel
Vanilla Vanilla
Tonka Bean Tonka Bean
Hay Hay
Ylang-Ylang Ylang-Ylang
Myrtle Myrtle

The mood it creates

The Alchemist Archetype: Portrait of 25:43 Lush

Essence

25:43 embodies the Alchemist archetype, a fragrance that blends contrasting elements into something magical. Its citrus, caramel, and herbal notes create a harmonious yet unexpected composition, much like the Alchemist’s ability to transform the ordinary into the extraordinary. This scent is for those who see the world as a canvas for experimentation and wonder.

Style & Aesthetic

They gravitate toward eclectic, avant-garde styles-mixing textures, eras, and cultures with fearless creativity. The fragrance’s citrus and vanilla accords reflect their love for juxtaposition, where brightness meets depth and sweetness meets spice. Their wardrobe is a laboratory of self-expression.

Philosophy & Values

They believe in the power of transformation and the beauty of imperfection. The aromatic and gourmand facets of 25:43 mirror their philosophy that life is a series of alchemical reactions, where even the most disparate elements can create something sublime.

Relationships

In relationships, they are intriguing and unpredictable, always keeping others on their toes. The moderate sillage of the fragrance reflects their ability to intrigue without overwhelming, leaving others curious for more. They are the kind of person who defies categorization.

Lifestyle

Their days are filled with creative projects, spontaneous experiments, and late-night epiphanies. The fragrance’s fresh yet sweet profile aligns with their ability to balance playfulness with depth. They thrive in environments where curiosity is encouraged and boundaries are fluid.

Shadow

Their shadow lies in a tendency toward restlessness or indecision, sometimes chasing too many ideas at once. The herbal and citrus notes hint at a mind that can scatter its energy if not grounded.

Conclusion

25:43 is a testament to the Alchemist’s genius, a scent that defies expectations and invites reinvention. It’s for those who find magic in the mix and poetry in the process.